Disciplines
What do we do?
In Huge Studio We transform ideas into spaces that generate real impact.
Our trajectory of more than two decades has allowed us to develop a unique expertise in the design of ephemeral spaces, retail, offices, cultural facilities and tactical urbanism, combining creativity, strategy and a deeply human gaze.
Each project is an opportunity to explore new ways of storytelling, moving, and activating. That's why we don't design from the form, but from the from the projection vision of each of our clientsWe develop each intervention with a detailed, collaborative process based on active listening, which guarantees unique tailored solutions to each client, context and objectives.
Our hybrid approach—which unites design, storytelling, brand experience, and space activation—allows us to create memorable solutions that connect with people.
This way of doing things, refined over time, has given rise to our own methodology, flexible but rigorous, which allows us to go from idea to impact. without losing the essential: emotion, connection and meaning.
"Active listening, constant communication, and shared involvement are the foundation of our know-how."
Who do we work with?
We collaborate with brands, institutions and public administrations who are looking for more than just a space: they want to materialize a message, create lasting connection and long-term positioning.
They choose us because we offer a deeply collaborative and strategic approach, where each need is translated into a solution that combines creativity, functionality, and forward-thinking.
We work through a process based on active listening, constant communication, and shared involvement. Understanding the challenges, audiences, contexts, and complex needs of each assignment allows us to guarantee measurable results and unforgettable experiences from the designed space.
Enorme Estudio not only delivers spaces built with excellence, but also puts at your disposal people in the center, accompanying brands and institutions towards their real transformation, and their public, as a key element of space activation.
What do we get?
Every space we design is a transformation toolOur methodology is oriented to activate key impacts, which give meaning and value to each intervention, tailored to the objectives and audiences of each client.
These impacts are not isolated: they are worked on from the beginning to the end of each project, through a fluid and transparent communication with all the agents involved.
DIFFERENTIATING CONCEPT
LOWER ENVIRONMENTAL IMPACT
GREATER SOCIAL VALUE
PRECISION AND INNOVATION
INSTITUTIONAL / BRAND PRESTIGE
CONSTRUCTION EXCELLENCE
How do we do it?
Our methodology is a living process; a Agent of the Change collaborative and strategic for those looking to make a big impact.
Our own methodology is structured in seven steps, supported by a continuous principle: the active listening, constant communication and a collaborative process from start to finish.
Each phase is designed to integrate the client, the context, and the team into a shared, clear, and participatory flow. Because beyond what we design, how we do it matters.
This is how Enorme Studio drives projects that open new horizons for brands, cities, and people, reshaping the way we connect and communicate.
A living, flexible and strategic methodology that turns architecture into a tool for impact, connection and transformation.
1
It all starts with active listening. This phase involves holding initial meetings with the client, visiting the site, gathering key data, and redefining the needs assessment.
We analyze the social, environmental, institutional, artistic, and brand impact of the starting point and draw up a realistic roadmap: needs, desired outcomes, level of involvement of the parties, schedule, phases, and possible prototypes.
This step is the seed that activates the transformation.
Activation
2
Based on the defined objectives, we develop the preliminary and basic projects, integrating the client's business model or institutional process, their potential audience, and a broader understanding of the context.
We co-design based on purpose and projection, whether business or institutional/citizen, applying key impacts at each stage.
All documentation is presented in a clear, understandable, and accessible manner for all teams involved.
Conception
3
The executive phase of the project takes shape with a rigorous, creative and functional approach.
Here we prototype, write technical documentation accessible to all stakeholders, manage licenses, fine-tune schedules, and design spatial experiences that integrate technology, interaction, and emotion to engage the audience through their bodies and senses.
Each stroke incorporates strategies designed to attract, connect with, and retain visitors.
Revolution
4
We coordinate project execution from a comprehensive perspective, connecting our internal team, external collaborators, and the client in a single, clear, agile, and collaborative workflow.
We align architecture, branding, marketing, and digital art to create spaces that are not just built, but also activated, lived, and communicated.
Every material, technological, and aesthetic decision is guided by the key impacts defined in previous phases, translating into tangible solutions that are perceived in the details, in the spatial narrative, and in every user interaction with the projected space.
Materialization
5
Once the space is implemented, we activate a strategic evaluation phase in which we analyze the results obtained: impacts generated, qualified recruitment data, resolved incidents, and key learnings.
This stage doesn't represent a finalization, but rather a calibration. It's the moment in which we observe how the space behaves in real time, how it interacts with the audience, and how it responds to the stated objectives.
It allows us to adjust, fine-tune, and enhance what we've achieved, ensuring that each project leaves a measurable, replicable, and evolving legacy for the brand or institution.
Assessment
6
We implement a continuous improvement strategy that reviews and enhances all aspects of the project: architecture, impact, digital art, branding, and marketing.
This phase allows us to identify opportunities for development and design concrete actions that amplify the potential of the existing space, so that it continues to attract, surprise, and build loyalty, allowing us to take the space we've developed to the next level.
Optimization
7
Design doesn't end with delivery.
We work with our clients to maintain the energy of a space and enhance its impact over time.
We provide training, design derivative products, activate existing spaces, generate media visibility, and connect with strategic partners.
The project doesn't end with its construction: we support it throughout its evolution toward its transformation objectives, whether commercial or civic.
Loyalty
Through curiosity and strategic thinking, we combine architecture, design, and experience to rethink the everyday. We innovate to create solutions that connect with people, boosting the value and goals of brands and institutions.
Location
Plaza de los Mostenses 1,
28015 (Madrid, Spain)
Contact